+ Construction & Equipment Support
Our franchisees, receive guidance in the layout and design of their restaurant. Fatburger outlines the equipment needs for every location (i.e., refrigerators, freezers, fryers, grills, etc.), and provides guidance in the selection of contractors and vendors. Fatburger recommends that franchisees seek competitive bids for any capital items they purchase. Fatburger does not make a profit by selling equipment or food products to its franchisees, every thing is straight pass through from vendors.
+ Supply Chain
Fatburger franchisees receive guidance in purchasing food supplies and paper products for their restaurants.
+ Training
Proper training is absolutely essential for maintaining a successful operation while maintaining the consistency and integrity of the Fatburger operation and brand. To that end, Fatburger sets rigorous standards for staff development.
Fatburger provides its franchisees with a detailed and comprehensive curriculum outlining how to operate their Fatburger business. Franchisees will receive thorough instructions in:
- Restaurant Operations
- Restaurant Management
- Safety and Health
- Local Store Marketing
- Site Selection
Every franchisee receives a set of Fatburger manuals containing the entire training program. These can be kept on hand for reference to direct your daily operations. They provide quick and convenient information -- answering franchisees questions regarding all operating procedures.
Following the development of the new site, Fatburger assists franchisees in planning their grand opening. When franchisees open their doors, the Fatburger corporate operations team will be there to make sure the grand opening is a successful one.
+ Advertising & Marketing
No business can be successful without creative advertising and an intelligent marketing plan. To continually attract a diverse customer base, Fatburger advertising must react faster, be more daring, more innovative, and more focused on the specific community in which each location is situated. Fatburger's past experience has shown this is the only proven method to stay ahead of the competition.
- GRAPHIC DESIGN
- SOCIAL MEDIA
- MENU DEVELOPMENT
- MARKETING COLLATERAL
- TRADE DRESS
- POP / LTO
- LSM INITIATIVES
- KIOSK ORDERING
- DIGITAL ADVERTISING
- WEBSITE
- SOCIAL WiFi
- CUSTOMER SERVICE
- MENU BOARDS
- DIGITAL MENUS
- PACKAGING
- DELIVERY SERVICE PARTNERS
- LISTINGS MANAGEMENT
- MERCHANDISE
Fatburger's flair for creative advertising and marketing sets us apart from other restaurants. The distinctive history, the L.A. roots, the world famous cooked-to-order burger, and the look and sound of the restaurants, all provide great opportunities for innovative marketing.
+ Operational Support
Each franchisee is assigned a Fatburger Franchise Consultant. They will consult with the franchisee and make recommendations concerning financial analysis, promotions and restaurant operations. This will insure the highest standard of operational procedures thus maximizing sales and profitability.
+ Purchasing
As a multi-unit chain, Fatburger negotiates preferential prices on behalf of its franchisees. Fatburger provides specifications for approved products and a list of approved vendors. Fatburger's purchasing operation is intended solely to ensure quality assurance and cost-effectiveness. Franchisees are not required to purchase any supplies from Fatburger.
